Today Michael Withford, CEO of Modular Photonics spoke at the Incubator.
Michael offered some wonderful insights into the successes and challenges associated with the business and several valuable lessons for entrepreneurs and business owners- future and present.
A few key takeaways:
- Just because your product is fantastic, doesn’t mean it will sell itself.
- It is important to put together a team with varied expertise. Know your weaknesses and others’ strengths and allow tasks to be completed accordingly.
- Sales is not the same as marketing!
There were also mentions of why certain types of funding were chosen over others, and some insights into the sales strategy.
Great lessons and examples to share with my entrepreneurship students in 2020.